The June edition of "Murator" with gardening supplement and promotional campaign

The whole June edition of  "Murator" (150 000 copies)  is issued with a free 100 page supplement entitled "Mój Ogród" (My Garden). The latest issue of the monthly is promoted in a non standard way. MURATOR S.A. publishing house placed posters near allotment gardens all over Poland.

"Murator" monthly, together with Wymarzonyogrod.pl website also organize "Wymarzony Ogród" (A Garden of Dreams) competition, with gardening tools as prizes.  The campaign prepared by the Budowa Marketing Department  also promotes the June edition of  "Murator", as well as Wymarzonyogrod.pl  - newly created gardening website.

The latest "Murator" (available from 16th May) devotes much attention to gardens. It is definitely a spring fresh edition of the magazine. The column  "Wokó³ domu" (Around the House) was extended and it presents subjects such as: "Ro¶liny w¶ród kamyków" (Plants and stones), "Stra¿nicy ogrodu - drapie¿ne owady" (Predatory Insects - Garden Watch), "W cieniu markizy (Shaded by Awning)". The magazine is complemented by "Mój Ogród" supplement.

Thematic sections of "Mój Ogród":

• Garden architecture
• Paths, alleys, stairs
• Water in the garden
• Relaxing in the garden
• Fences
• Terraces and balconies

A text message competition is held in the June issue of "Murator" and at Wymarzonyogrod.pl website from 15th  May to 15th June. The contestants task is to produce a slogan with the words "Wymarzony ogród (a Garden of Dreams)". Authors of the most interesting propositions will be awarded prizes - gardening tools funded by FISKARS company.

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"Murator" is the most popular construction oriented guide in Poland.
For 25 years it has helped Poles build houses of their dreams. Each edition contains practical advice  and description of selected problems connected with construction, finishing and renovation of a house. Thorough and objective information of products and services on the construction market. Presentation of products and technologies for everyone. Presentation of traditional and modern technologies. Promotion of ecological, safe and energy saving  solutions. Information concerning building law regulations, financial advice (loans, insurance).

Editor in Chief: Anna Kamiñska
Number of pages: 288
Format: 203 x 275 mm
Circulation: 162 667 copies*
Sale: 101 850 copies*
Range: 2 567 260 readers**
Price: PLN 9.90

*ZKDP, December 2007 - February 2008, average single volume and total sale
**PBC General, MillwardBrown SMG/KRC, December 2007 - February 2008, CCS, total population, n=11 967

"Mój Ogród"
Editor in Chief: Anna Kamiñska
Managing Editor: Ma³gorzata Majkowska
Format: 203 x 275 mm
Number of pages: 100
Circulation: 250 thousand copies
Price: free

Wymarzonyogrod.pl
Editor in Chief: Agnieszka Hernik
Managing Editor: Magdalena Michalak

For further details contact