"Podró¿e" Magazine changes course. New logo. New format. New style.

Elegant layout, whole - full page pictures and witty texts - this is the new face of "Podró¿e" magazine. The first edition of "Podró¿e" as lifestyle magazine will be published on 17 October this year.

"Research performed by the World Tourism Organization and Tourism Institute shows that the way of traveling has changed all over the world. This trend has reached Poland, too. The magazine's new concept takes that into consideration." - said Ewa P. Porêbska, Vice-President of the Board, MURATOR S.A.   "Podró¿e" has changed course starting with the November edition. It has taken on a lifestyle approach and will be addressed to a wider audience. It will not lose its practical character but will extend the range of subjects. The new "Podró¿e" meet the needs of those searching for interesting travel agency offers ("Z biurem" section), as well as those who plan  individual trips (each article will be accompanied with practical advice, tips and addresses for travelers). The magazine will also include specials - the November issue features -"All inclusive for the picky", as well as selection of the best ski resorts for party goers as well as families with kids. "Podró¿e" will cover journeys, interviews, opinions of stars, as well as their traveling tips ("Z Pierwszej Rêki" section). Extended cultural and fashion sections are a completely new addition to the magazine. "Podró¿e" are inspired by entertainment (satirical section entitled "ITD.", film and concert reviews), as well as high culture: the first edition features an essay by this year's "Nike" award winner - Olga Tokarczuk as well as an interview with the author Janusz G³owacki. Fashion section is an important element of the new "Podró¿e", including "Modowy Melan¿", "Strefa Wolnostylowa". "Obiekt Po¿±dania" and of course exclusive sessions. The new elegant layout gives "Podró¿e" a very individual character. The logo and motto were also changed: "A guide to the new lifestyle". The model was created by the artistic director, Micha³ £ojewski of White Cat Studio, winner of "Chimera" press award, "Z³oty Orze³" at the advertisement festival and "Kreatura" - award for achievements in advertising. The magazine is printed on paper of greater basis weight, its layout is clearer and more minimalist, which allows for better picture presentation. The new graphic structure gives more advertising space. Clearer advertisement layout is also due to non-standard format (230 x 270 mm). Filip Niedenthal, who became Editor in Chief on 1st September, is the creator of "Podró¿e" new form.
Filip Niedenthal is a graduate of The London College of Fashion. In Poland he worked for "Twój Styl" monthly as fashion department manager, and for "Viva" magazine. He also gained experience in media abroad, working for Condé Nast Traveler, among others. Promotional campaign accompanying the publication of the November edition of "Podró¿e" includes press retail outlets (Empik, Relay, InMedio, Kolporter) and the media. TV advertisement (17-24 October this year), created by Avantgarde Production, will be screened in thematic channels: National Geographic, Planete, Travel Channel, Kuchnia.tv, Wedding.tv, Zone Club, Canal+, TVN Style and Discovery. Promotion in the press ("InStyle", "QS", MURATOR S.A. publications), radio (WAWa, VOX Fm) and the Internet (Wirtualna Polska, Gazeta.pl/turystyka, MURATOR Web pages) was created by the publishing house departments: Marketing Department - Sport, Hobby, Leisure and Internet Projects Department. Media were planned by Starcom. Presentation of the new "Podró¿e", created by director and writer Dariusz B³aszczyk (Cókierek), will take place on 16th October this year at 8.30 p.m. in the Ethnographic Museum in Warsaw. The event will be hosted by Beata Sadowska and will include live music by Natu (Natalia Przybysz of Sistars) and DJ Artur 8.*   * invitations only   # # # #   "Podró¿e" Monthly
Editor in Chief: Filip Niedenthal
Number of Pages: 124
Format: 230 x 270 mm
Price: PLN 9.95

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